Vasu Gorle — I turn views into customers

Selected work

The work, with the receipts.

Four times content did a real job. Every one of them links out to the thing itself.

Product + research · UK international students

Built a tool that turned student anxiety into qualified leads

International students kept asking the same quiet question: is a UK masters even worth the loan? Instead of guessing, I spoke to 70 of them first and found the real fear sitting under the surface. Then I built an interactive reality-check that answered it honestly, with their actual numbers, no sales pitch. Once people trusted the maths, the right ones put their hand up.

user calls first

100

genuine leads

conversions

£20k

revenue

Open the live tool

Growth · UK education business

Turned content into £100k+ of enrolments for a UK education business

The business needed enrolments, not reach. I made content aimed at the exact worry a student feels before they apply, then built the path from video to form to call. They closed the students. My job was making sure the right ones showed up in the first place, at volume.

400

leads generated

enrolments

£100k+

revenue for the business

That £100k+ is the business's revenue, driven by my content and funnel. The strongest single video pulled a wave of leads in three days.

Social media lead · 1acre, property platform

Grew a property platform from 0 to 100K, and brought in buyers

The brief was customers, not vanity followers. I studied what a buyer actually worries about before a big purchase and built content formats around those worries. The account grew from nothing to 100K, and real buyer enquiries came with it. This is my proof I can market a specific product to a specific buyer, not just chase a crowd.

0 → 100K

followers, from scratch

1000s

of buyer leads

See the 1acre account

Content engine · Rizzle, an AI video app

Built a system that made videos go viral on purpose, for an AI app

Rizzle was getting new users only through expensive ads. I built a repeatable template to replace that: a strong hook, a moment people recognise, a clean visual, all built around one simple thing, how often people share it. Put on Instagram, the format did the work the ad budget used to.

1B+

organic views at Rizzle

300k

app downloads

These are Rizzle's platform numbers from the system I built. I can't share the internal dashboard, so I'm showing you the method instead, which is the part that repeats.

Visit Rizzle

Why it actually works

Reach once is luck. Retention is a skill.

Anyone can get a lucky video. The repeatable part is holding attention and getting people to share. Here is the boring proof: my reels keep people watching to the end, and they pass them on.

Watch-through holding near 55% to the end. Most reels drop off far faster.

Still near 55% across a full minute. Longer video, attention held.

Same shape again, different video. It is a pattern, not a fluke.

Here is how I do it, every time: a strong hook, a moment people recognise, and a clean visual, all built around how often people share it. Some of my reels have been shared over 100,000 times. That is the same thing driving the numbers up top.

►

I travelled across India on ₹1 (about a penny)

And when a story needs room to breathe: one rupee, the length of the country, turned into a documentary. It is in Telugu, made for my audience, but the storytelling reads in any language.

The strategy side, on paper

I can model the growth, not just make the video.

Through GrowthX, a community where people learn growth by actually doing it, I built full growth plans with product and marketing people. These are proper strategy exercises, not real company results, and I will always tell you that straight. You can read the actual thinking below.

Swiggy growth plans

A full breakdown across three levers of the funnel. Real, readable work, open these and see how I think.

Acquisition Onboarding Engagement & Retention

Zostel: ₹9 → ₹22.5 Cr growth map

The brief was a ready-to-implement plan to grow revenue from ₹9 Cr to ₹22.5 Cr in 12 months (roughly £860k to £2.1m), built in a team of 7. It sits under an NDA, so I will walk you through the thinking on a call rather than post it publicly. A capstone, not an implemented result.

Ask me to walk you through it

About

The short version.

I started my first tech channel at 18, and it crossed 10 million views before I really knew what I was doing. Since then the pattern has been the same. I get handed something that needs to grow, and I grow it.

I am not a heavy technical person, and I do not pretend to be. What I am good at is reading what an audience actually wants and packaging it so it spreads, then tying that to a number a business cares about.

Right now I am in London doing an MSc in Business Analytics at Aston, sharpening the formal, data side of the thing I have done on instinct for years.

Quick facts

Based inLondon, UK
StudyingMSc Business Analytics, Aston
Best atViral content, growth, story
Looking forGrowth or product, content-led
Started at18, with 10M+ views

a bit more about me

There's more to me than view counts.

The stuff outside work that is actually me.

Guinness World Record

I took part in a world record in London

At UCL, over 400 of us set the official Guinness World Record for the most people decorating cards at the same time, done in one 30 minute sitting. Every card went to older people in Camden living with loneliness, through Age UK Camden. I was one of the 400.

Read the story

With the team and the Guinness World Record certificate

Women's Consortium · Big Give

Helped raise £100,000 for a UK charity

Separately, I volunteer with the Women's Consortium. I helped their Big Give match-funded campaign reach its full £100,000 target, so children and young people in London can get free therapy and early support.